
KEKE PALMER
Planned the coverage, hired a videographer, and delivered the feature for a timed Monday release.
Producer, photographer & writer
One videographer
Sunday review · Monday, 10 a.m. release
Behind the work
Plan
I worked with the library's Marketing Director, prepared a call sheet and shot list, and researched Palmer and her book. I hired the videographer to capture the talk for this unpaid press assignment.
Deliver
I photographed the event, edited the images, and wrote the feature. The Executive and Marketing Directors reviewed it Sunday night before publication at 10 a.m. Monday.
Result
The coverage drew hundreds of shares. The library also used it to bring preorder customers back to collect their books.
Read the feature





